7/11/2018 Key Terminology Learning Objective: To review and explore key subject terms and concepts. Connotation- A hidden, attached or associated meaning of an image, symbol, colour etc. Conventions- The unwritten rules of a media text: the things that we have come to expect from media products. Genre- The type, category or kind of media product. Ideology- The ideals, values and beliefs that are promoted and encouraged by a media text. Institution- The company responsible for creating and/or distributing the media product. Representation- The way a person or idea is made to look, or is shown, to the audience. Target Audience- The specific people a product is aimed at. Text- The actual media product being studied. Connotation: Red Rose- Blood, love, death, rugby A Football- Sport, team, winner, looser, active Baseball Cap- America, baseball, hats, popularity, disguise, gangs Stethoscope- Doctor, nurse, illness, heart, medical Gun- Murder, death, blo...