Coursework

 09/09/2020

Learning Objective: To explore possible tasks and research similar products.

 

The purpose of the product is to showcase vintage street wear to the audience of 14-18 year olds. The product appeals to the target audience by using bright contrasting colours. The magazine is unique and quirky. I like the layout and colours of the magazine however, I would change the clothing to retro clothing as I think that this would appeal to the target audience of 14-18 year olds more.

16/09/2020

Research

Learning Objective: To research the codes and conventions of similar products.

 

Fashion magazine codes and conventions: 

• Large, bold masthead stretching from one side of the magazine to the other at the top in a colour which either compliments or contrasts the overall dress of the focus in the image.
• Colour scheme of 3-4 bright, strong colours, usually including elements of white.
• Quotes from interviews and cover lines.
• Covers include one large image of model to attract people to the magazine, without secondary images, and cover lines surrounding the focus of the image explaining the contents of the magazine.
• Cover lines are different sizes depending on their importance.
• Images used are striking with high-key lighting as the lightness and brightness gives a feeling of freshness and youthfulness. In a lot of the images, contrast is not used, however, there is either strong or hard lighting on the model to make the cover 'pop' and give it an edge while retaining the fresh mood of a high key image.
• Double spread pages have a big image and the title of the article in one page and the writing on the next page in 2-4 columns. 
• Separate coloured star bursts are included in double spreads with additional information and secondary images are often featured.
• Cover image is usually mid or long shot. Body language is important, model usually looking directly at camera (direct address encourages the audience to buy the magazine as the model is looking directly at them or posing in friendly but different ways to promote the magazine and look they are trying to sell.  

Layout of double page spread:

• LARGE IMAGE- The image used is usually direct address (model looking directly at camera and therefore reader) which entices them to read and look at the content of the page.
• A QUOTE- Quote is used as the headline or to break up the text and can be shocking or controversial to grip the reader ad get their attention.
•  TEXT- All text on a double page spread is usually 11 pt. and written in 2-4 columns so that the text does not appear messy al over the page. The page number, magazine name and text throughout use the same font (usually arial). Headlines are kept short to keep reader intrigued. Written informally to relax the reader. Text can be on both sides of the model or on one side.
• IMAGES- The image is usually on the DPS is usually on the left  The image always links to the text. The image is usually A long or mid shot. Secondary images are used.
• COLOUR- Used the same colour scheme as the rest of the magazine but involves a lot of white and some blank space. 

  

• HOUSE STYLE- Masthead changes colour to compliment the clothing worn by the model. Colour pallet compliments main image. Font used is sans serif to give the magazine a fresh, young, stylish look. Main cover line is at the bottom of the page and minor cover line surround the focus of the image on both sides, in white so that they stand out from the background. The cover is simplistic but looks complete. 
• PRODUCTION VALUES- High production values and cost needed to produce cover. Photos shot using high-key lighting which allows the model to pop from the cover and gives it a fresh and stylish look. High Definition images. 
• IDEOLOGY- The magazine represents a sophisticated lifestyle. Ideas communicated by the cover lines include doing your own thing and environmental issues, both of which would appeal to the target audience of the magazine, teenagers, who are thinking about their future and how they want to live their life and their individuality. 
• TYPOGRAPHY AND COLOUR- Sans serif font is used which gives the magazine a fresh, modern and stylish look. masthead and main cover line are same size and use the same colours. Colour palette consists of white and pink.
• REPRESENTATION- Highly stylised with make up.
• TAEGET AUDIENCE- The target audience is teenagers. The cover would appeal to the 14-19 age group as it talks about doing your own thing and environmental issues, both of which are topics that appeal to teenagers.

23/09/2020

Initial Planning

• NAME- Rewind, Rue, fanfare
• TAGLINE- The teen style mag.
• SUB-GENRE- Streetwear
• REPRESENTATION-
• HOUSE STYLE- Sans serif and uncluttered
• COLOUR PALETTE- Black and white with colours to compliment the main image on cover.
• COVER IMAGE IDEAS- Wearing streetwear on street. Low angle camera focused on model with background blurred.
• POSSIBLE COVER LINES-
• INFO. TO INCLUDE- Barcode, price, issue number
• DPS ARTICLE SUBJECT- Vintage 
• DPS IMAGE IDEAS-  vintage jeans and sweatshirt on beach/street 

07/10/2020

Target Audience

Learning Objective: To research our target audience to enable successful targeting.

Audience Profile: Lola.

DEMOGRAPHICS:

Age: 14-18

Gender: Female.

Level of education: GCSE/A-level student.

Income: Low income due to being in full-time education: part-time job (£5-7.50/hour)

Job: Part-time waitress

Race: All.

Beliefs, hobbies and interests: Sporty, cares about the environment.

PSYCOGRAPHICS:

Target audience made up mostly of 'explorers' who seek discovery, are individual and high energy. They value difference and adventure and are the first to try new brands. Also made up of 'reformers' who seek freedom and have a high level of social awareness and are independent- they are anti-materialistic but aware of good taste. They care about the environment and how they can help the planet and have a distinct, quirky and individual style.

                                                       

What would Lola think of school?- She is smart and enjoys to learn but she does not like school.

What hobbies does Lola have?- She is sporty and likes drama.

Rural or urban area?- Urban/rural- a city near the sea?

What are Lola's favourite subjects?- Biology, drama, PE and Spanish.

What is important to Lola?- She cares a lot about the world and are socially conscious.

How does Lola socialise?- Hangs out with friends having adventures and camping.

How would Lola's friends describe her?- Quirky, friendly and individual with a good sense of humour. 

How does Lola feel about fashion?- She doesn't like the clothes that everyone else likes as she enjoys being individual. She likes clothes that are quirky and individual and has a distinct style but she also like trendy retro street clothes and vintage fashion. She does not believe in fast fashion and cafes about the environment.

Why would your product appeal to Lola?- My magazine will appeal to Lola because it is an outdoor fashion that has a focus on environmental issues and doing your own thing, your own way. 

 09/10/2020

Visual Elements in Editorial Design

• Headline: Headlines are the piece of news which are usually displayed as the title or captions of a newspaper article/magazine. They are usually set in large type.
• Layout/image: Is the image in the centre of the front page, the picture is usually of a person who will probably have an exclusive interview and a couple of pictures inside the magazine.
• Kicker: The lead's introduction, typically a few words or sentences leading into the main piece. 
• Intro/Stand-first/Deck: The short article summary that accompanies a headline. It could be a phrase, a sentence or even two if they're very short.
• Byline: Gives the name of the writer of the article.
• Body copy: The text forming the main article on the page.
• Lead: The start of an article which is written and designed to engage the reader.
• Nut graf: A paragraph before the body copy that explains the context of the article to the reader.
• Baseline: The template in which magazines and designs are based upon.
• Subhead: Text placed under the headline, usually in a smaller font, which gives extra detail and expands on the headline, giving more information on what the article os about.
• Pull quote: A key phrase, quotation, or excerpt that has been pulled from an article and used as a page layout graphic element, pulls readers into the article or highlights a key topic.
• Header/footer: A header is text placed and the top of a page and a footer is text placed at the bottom. Can include information such as page numbers.
• Folio: A line at the top of the page which tells the reader the date, content of the page and name of the publication.
• Caption: A small summary of a picture that gives it meaning and context.

14/10/2020

Creative Photography

LO- To explore and create creative photoshoot ideas.

• Shot type: Low angle mid shot.
• Theme: 
• Model:
• Outfit/style: casual outdoor fashion
• Location: Woods
• Props: Cup, hammock trees?
• Materials:

Cover:

https://goodonyou.eco/what-is-fast-fashion/

https://www.nytimes.com/2019/09/03/books/review/how-fast-fashion-is-destroying-the-planet.html

More than 60 percent of fabric fibers are now synthetics, derived from fossil fuels, so if and when our clothing ends up in a landfill, it will not decay.

“slow fashion”: locally grown materials, often domestically manufactured or sourced on a relatively small scale.

Fast fashion’s negative impact includes its use of cheap, toxic textile dyes—making the fashion industry the second largest polluter of clean water globally after agriculture. 

polyester is one of the most popular fabrics. It is derived from fossil fuels, contributes to global warming, and can shed microfibres that add to the increasing levels of plastic in our oceans when washed.
The processing of leather also impacts the environment, with 300kg of chemicals added to every 900kg of animal hides tanned.

Animals are also impacted by fast fashion—by the toxic dyes released in waterways and the microfibres ingested by ocean life. When animal products such as leather and fur are used, animal welfare is put at risk. 

The real issue with fast fashion is the speed at which it is produced, putting massive pressure on people and the environment

“93% of brands surveyed by the Fashion Checker aren’t paying garment workers a living wage (Fashion Checker, 2020)

85% of the plastic pollution in the ocean is due to microfibers from synthetic materials that can take up to 200 years to decompose.

21/4/2021