Web Design

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13/03/2019
Web Design
Learning Objective: To research website design and genre conventions.

Website Brief: To create an effective homepage for a new site of your choice. 

Genre Research: Travel and Sport (Sailing)

Style: 
  • Blue, Green, Indigo and Red
  • Modern font

Branding:
  • Logo matches the colour palette

Content:
  • Sailing images
  • Links to the environment 

Website Research:

 
  • Aqua colour palette which links to the sea
  • On the homepage, you can find information about different sailing jobs and opportunities as well as different sailing qualifications you may need for a sailing career.
  • There are links to the pages of different sponsors.
  • Pictures of boats and sailing maps are used.
  • The business is represented as a company that wants to help people find the best opportunities for them.


  • Blue and red colour scheme- nautical colours.
  • On the homepage, you can find out about sailing news, programmes and race results.
  • There are links to different qualifications and sailing centres near you.
  • Images of people sailing.

Colour Pallet:



New Site Ideas:

  • Brand name: Sail shape
  • Type of brand: Sport and travel.
  • What we do: Provide information for anyone who wants to sail.
  • Aim of site: To provide information about sailing and raise environmental awareness.
  • Site content: Sailing tips, travel information, facts about famous sailors, how to protect the ocean and environment.
  • Target audience: Anyone interested in sailing.















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